How we transformed into a branding agency
This world becomes a better place when we challenge ideas and assumptions. It’s the only way to great improvement. A perfect brand requires a disruptive right of existence. It needs to break or become the status-quo.
In 2014, the paper train ticket in the Netherlands became ancient history. Someone came up with a better idea: the public transport chip card. A card with which you check in and out. An idea that disrupted and transformed the way we travel. In the same year our agency was born. We saw corporate identities and websites that really needed help. We had to take action and make a change. It was our mission to help every company gain a good corporate identity and website. There was a high demand for websites and as the time went by we began to focus on them.
Not just websites
During our first five years we noticed that customers needed assistance in developing a strong brand identity. Because the story wasn’t there yet. In addition, the basics of web design became the norm. So we saw that our customers began to realise they needed a good story to tell. Instead of the focus only on the
appearance of a website. We welcomed that thought, of course.
It has always been our vision to work on full branding projects. This was our moment to jump in and focus more on brands, their identity and stories. So we began to work on that. We increasingly told our clients that their website is just a part of their complete brand. We decided it was time to start help them building or repositioning their brand. From strategy to development.
The transformation
Therefore, we hired new people on design, strategy and project management. Hiring new employees sounds simple. But it’s one of a companies most crucial decisions to get the right people involved. Especially if you’re ambitious. To attract the right people we had to have something to offer them. Beside a vision and the diligence to realise it. We moved to Amersfoort in 2021, started the Creative Collab and improved an ambitious work culture. This entailed clear workflows to weekly development hours.
That caused a variety of talent, ambition and experience. More importantly, a work culture where we constantly strive to improve ourselves and learn from others. We do that by daily kick-offs, inspiration channels, and monthly Mandeelo meets. Knowledge is not only education and experience, but recognising that things can be done better. Therefore we always keep evolving.
This world becomes a better place when we challenge ideas and assumptions. It’s the only way to great improvement.
That caused a variety of talent, ambition and experience. More importantly, a work culture where we constantly strive to improve ourselves and learn from others. We do that by daily kick-offs, inspiration channels, and monthly Mandeelo meets. Knowledge is not only education and experience, but recognising that things can be done better. Therefore we always keep evolving.